Last week we posted the video,  Sony Builds A Car.

The trend continues with traditional consumer tech companies desperate to get into the automobile industry.  LG  and Cerence Inc. – which recently spun off from Nuance Communications – have signed a memorandum of understanding to develop a new software solution that integrates LG’s webOS Auto In-Vehicle Infotainment (IVI) system with Cerence ARK (AI Reference Kit). The result will be another new digital voice assistant for the automotive market.

The companies are attempting to create a more convenient in-car experience through voice commands that allow drivers and passengers to have more control over car functions, navigation, and multimedia content. It all sounds a lot like another direct competitor to Google’s Android Auto and Apple’s CarPlay.

See the full article here.